Blockout 2024: digital mobilizationmovements’role in raising global awareness and fostering change

Abstract

Blockout2024,  a  social  media  mobilization  campaign,  gained  traction  in response   to   celebrities'and   powerful   people’s   silence   following   the Met  Gala  in  New  York.  Users  who  have  remained  silent  or  unconcerned about   the   humanitarian   situation   in   Gaza   are   encouraged   to   block influencers’accounts.  The  review  seeks  to  investigate  the  Blockout  2024 phenomenon  and  how  it  affects  celebrities’social  media.  This  review examines  the  impact  of  social  media  on  power  dynamics.  On  social  media platforms  such  as  TikTok,  Instagram,  and  X,  users  have  blocked  the accounts (especially celebrities’accounts) of those who have not responded to   the   humanitarian  disaster.   The   movement   emphasizes  implementing change  and  making  underrepresented  voices  heard  in  digital  environments. Whilesome  celebrities have  expressed  their  support, others  have chosen  to remain silent, which has resulted in criticism and lost followers. Finally, the Blockout  2024  campaign  has  gained  significant  traction  on  social  media platforms  such  as  X,  Instagram,  andTikTok.  Users  of  social  media  are becoming  more  aware  of  their  responsibility  to  denounce  crimes  and  fight for justice, as evidenced by this group effort. The Blockout 2024 movement has   highlighted   the   potential   of   digital   mobilization   to   raise   global awareness, address humanitarian crises, and hold influencers accountable.